It Allows For Measurement
With many things in life it's hard to judge the results of a single action. If you do one workout can you measure how much weight you lost or how much muscle you gained? If you offer a new amenity for a short term rental and you get one review, is that enough for you to make a decision for your other guests?
Doing something consistently for a decent amount of time allows the results to grow big enough for you to be able to know the impact of your actions. If you go to the gym for 6 months you will see results. If you run an advertisement for 2 months you should be able to see a change in your business.
It Makes You Really Good
To get good at anything takes practice. The more consistently you can practice the quicker your skills will develop. If you aren't consistent on which skills you work on then you will not get good at any of them. Think of two people learning to play a musical instrument. One takes guitar lessons all year long, the other person starts learning a new instrument each month. At the end of the year who will be able to play better?
It Builds Your Reputation
If you are consistent then people will know who you are and what you are good at. When you buy a Coca-Cola do you know what it will taste like? How many people in the world knows what a Coke tastes like? They have been consistently producing the same product for a very long time.
If you like to bake cakes and you bake them for birthdays every year you build up a reputation for being able to bake excellent cakes. When people need a really good cake for a birthday they will think of you because you consistently make good cakes. This is powerful. You can't earn this kind of trust by just getting lucky once or twice.
Consistency is critical for restaurants. Their customers expect a certain atmosphere and the same food as their last visit. They are happy when they get what they expect and each time it makes the restaurant more credible. A customer is much more likely to be understanding of a bad experience if they have had 30 good experiences and know you try very hard to be consistent.
It Builds Momentum
If every day you consistently do a workout, perform an action, or complete a task then you will build up momentum. You will create a streak that you won't want to break.
Doing the action every day (or twice a day, or every week, etc) makes it easier. Not only will you get better at it like we talked about above but you will start to be able to do it without so much effort.
One good example is documenting activities with your real estate investments. If you consistently document events, your actions, and expenses then pretty soon you'll be doing it without much thought or hassle.
It Produces Impressive Results
This is the best reason to be consistent. It's why the tortoise won the race against the hare. It's how people can achieve such impressive things.
Consistency can produce a sculpted body, a company with highly regarded products, and a restaurant that is constantly busy.
It Help Landlords Too
If you are consistent with your tenants then they will know exactly what you expect of them and how you will react if those expectations aren't met.
You can save time and money by being consistent with how you do things. Picking the same paint and other materials for all of your rentals. Finding good help and using them over and over. Developing your processes from advertising to move out so you can execute without extra effort and work on making them better.
Consistently keeping good records will ensure that you have good documentation when you need it for disputes, court, or just so you can make better decisions for yourself and your business. We wrote about how to document more consistently in a previous post.